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One woman's quest to end ageism.

Updated: Jun 18, 2020

I was just about to close my last issue of Ad Age, when the words "Ageism" caught my eye. I was instantly drawn into the Opinion piece by the formidable Cindy Gallop, founder/CEO of If We Ran The World and Make Love Not Porn. A self-proclaimed champion of the power of age, she has set out to battle ageism in the advertising industry and by doing so, hopes to change the way society views aging.

I found myself nodding my head in agreement as I mentally checked off each one of the reasons she gives that young people aspire to be us. I got fired up! This is powerful stuff. So powerful that it needs to be shared. Everywhere.

Here is just one of the actions she proposes; you can read the full article here.

"Tap into the aspiration of age. We’re very happy with who we are. We don’t aspire to be young. But young people aspire to be us. Here’s why:

  • We don’t give a shit.

  • We have self-confidence that comes with age.

  • We know what really matters.

  • We’re free to express our individuality.

  • We’ve developed our own sense of personal style.

  • We’ve developed our own sense of home style.

  • We have better relationships because we know what really matters.

  • We’re experienced—at everything.

  • We’re well-traveled.

  • We’re starting businesses at the highest rate of any entrepreneur group.

  • We have money to spend.

Lead with what’s aspirational about being older, and the young will follow—not the other way round."

Let that all sink in for a minute. Remember who you are. Don't ever be afraid to own your age.

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